Tag archives for twitter

ChocoMe’s Valentine Surprise

By ercmedia | Published February 15, 2012

Who doesn’t love a surprise on Valentine’s Day? ERCmedia and ChocoMe Australia partnered up to share the love (and chocolate!) with a number of Adelaide “foodies”: journalists and bloggers alike.

A number of them joined the conversation on Twitter using the hashtag #ValentineSurprise, and shared photos of their chocolate bars on Facebook, Twitter and Instagram (see Storify below). We were also successfully able to engage other users who were not lucky recipients this time around across these three platforms.

Using the more generic hashtag on Twitter also allowed @ChocoMe_Au to enter a larger conversation in general about Valentine’s Day, and at least be seen by other Twitter users who peruse this tweetstream.

Bottom line, this was a fun way to introduce ChocoMe chocolates to a number of “foodies”, nay chocolate lovers.

Posted in ERCmedia Events | Tagged #safood, #sawine, Cushdy, ERCmedia Events, Feast Fine Foods, flickr, Homestyle Solutions, storify, The Yalumba Wine Company, twitter, Vinteloper Wines, wine, WinedUp | Leave a comment

Storify Your Life: Collate, Curate, Create

By Rubina Carlson [ERCmedia] | Published April 20, 2011

Storify is a new publishing platform that allows you to collect any public social media post(s), and work them into a story. In essence, you can create your own social media scrapbook.

Sure, you could use any blogging platform to create similar looking stories, but Storify enables you to “search multiple social networks from one place, and then drag individual elements into your story.” I found this to be a real time-saver, as it really is a matter of search, drag and drop, as opposed to the laborious task of uploading, then embedding images and videos.

Keep these 3 handy tips in mind when using Storify:

If using Storify to search for images, posts, etc on Facebook, if you or your friends have set their accounts to “private”, these images, posts, etc will not be found.
Wait until all potential social media posts have been shared over all platforms (e.g. Twitter, Flickr, YouTube) before creating your story, as it’s easier to create your story when you have the ‘big picture’ in front of you.
Be courteous, and ask permission of those who own or feature in the images or video you intend to scrapbook on Storify.

These stories are viewable by anyone and can be embedded into blogs, as featured below.

On a personal note, I think this would be a great way to collate and curate all social media activities that relate to a specific event, like for instance, the next TEDxAdelaide… when would you use it?

Posted in ERCmedia, Handy Social Media Tips, Social Media Platforms | Tagged crowdsourcing, facebook, flickr, online media, social media, social media aggregator, storify, twitter, wordpress, youtube | Leave a comment

2011 Fortune Global 100 Social Media Study

By Rubina Carlson [ERCmedia] | Published February 18, 2011

HOT OFF THE PRESS! Burson Marstellar released this report just a few hours ago, presenting unique insight into ways that the Fortune Global 100 companies have been using social media.

Burson-Marsteller 2011 Global Social Media Check-up

Most Interesting Findings:

25% increase in the number of companies using all four social media platforms studied (Facebook, Twitter, YouTube, Blogs)
Twitter is the emerging as the predominant social media platform used by corporations.
Increase in the number of social media accounts per corporation (e.g. regional offices creating and using accounts)
Asian markets seem to be embracing social media at a much higher rate than US and other markets.
76% more companies are using “@” mentions and direct mentions on Twitter, suggesting a willingness to engage with their existing or potential customers. Also a steady rise in the use of RTs.
Companies are following more users, customers, etc than before.
40% of corporate Twitter accounts incorporate forms of customer service.
Dramatic increase of Facebook pages per company (watch those Asian markets)
YouTube experienced a surge of content from Asian companies
Blogs seem to be left out – Fortune Global 100 companies have not embraced this form of social media comparatively to Facebook, Twitter and YouTube

What are your thoughts? I’d be keen to see some discussion on the Asian markets if anyone has any insight…

Posted in ERCmedia Case Study, Social Media Platforms | Tagged blogs, Burson Marstellar, case study, facebook, Global Fortune 100, online media, social media, strategy, twitter, youtube | Leave a comment

Internet Killed The Radio Star

By Rubina Carlson [ERCmedia] | Published November 30, 2010

Well, no actually.

Just take a look at the recent project run by a group of five dedicated volunteers and a small registered training organisation at the Community Broadcasting Association of Australia‘s recent conference: Let’s Take Charge Of Our Future.

The CBloggers Project gave 20 young community radio broadcasters from around Australia the opportunity to take on the challenge of becoming an online media maker. The 20 rose to the challenge admirably, some embracing online platforms, like Facebook, Twitter and YouTube, in the context of media production for the first time. Lesser known phlogging platform iPadio was an instant hit.

Social media gives community broadcasters the opportunity to take their messages beyond their signal radii, especially in the case of rural stations. It’s such a great opportunity to connect with those who share their values, appreciate their programming and showcase their talents to the world.

Posted in Case Studies, Community Radio, Volunteer | Tagged community building, community radio, facebook, flickr, fundvertising, ipadio, online media, outcomes, social media, twitter, youtube | Leave a comment

Adelaide #Tweets4Cocktails

By Rubina Carlson [ERCmedia] | Published October 11, 2010

Fantastic cocktail bar Cushdy is launching its new summer menu Friday, 5th November 2010.

Cushdy‘s Shaun Pattinson and his cocktail-making troupe will be presenting a Masterclass at the launch. These guys and gals are the True Originals of Adelaide, SA.

If you’re keen to score an invite to this exclusive event, we only ask that you post some #tweets4cocktails.

The Promotion

If you’d like to score an invite, all you need to do is:

Follow @CushdyBar on Twitter
Tweet why @CushdyBar should invite you
Include @CushdyBar or the hashtag #tweets4cocktails in your tweet

You can enter as many times as you like! In fact, we will reward frequent #tweets4cocktails tweeps with more than one invite. Promotion closes on Wednesday 27th October 2010 at 5pm CDST.

Should you attend, you are also strongly encouraged to tweet on the night of the launch.

Tweet responsibly.

Posted in Case Studies, Client News, Cushdy | Tagged Adelaide, competition, Cushdy, promotion, social media, tweets4cocktails, twitter, word of mouth | Leave a comment

Do You #Tweatout?

By Rubina Carlson [ERCmedia] | Published September 29, 2010

Disclaimer: #Tweatout is an intiative of @Eatout Adelaide, a client of ERCmedia.

Over the past 6-12 months we have seen a strong #Adelaide community form on Twitter (see @Prakky’s blog). Week in, week out, #Adelaide is the most popular hashtag in Australia and often in the Top Ten Trending Topics in the nation, according to Twirus.

Many Twitter users contribute to it: promoting events around town, reminiscing on genuine experiences here or even ask questions to their #Adelaide peers like @_SDU_ has:

Based on what I’ve observed in this #Adelaide space, usually a number of fellow #Adelaide Twitter users answer the posed question, in this case suggesting places to “lunch”. In essence, we are seeing the development of a word of mouth referral network, based on people’s real life experience. Increasingly, we are seeing some of these venues (or “answers”, if you like) engage potential customers by participating in this conversation.

#Tweatout #Adelaide!

Taking a similar approach that has brought together this community, #Tweatout aims to encourage Twitter users dining out around #Adelaide to tweet about their experiences. @EatoutAdelaide is spearheading this campaign by actively (almost aggressively) encouraging Twitter and Foursquare users to use the #Tweatout hashtag. At this early stage, @EatoutAdelaide is directly engaging other Twitter users. It is also retweeting the best of these tweets and photos that it finds, adding the #Tweatout hashtag if absent.

This is not a community that will be formed overnight, it will take time… you could do your part to help!

It doesn’t matter if you’re an accredited food critic, a foodie wannabe or an average Joe, When you are out and about, tweet about your dining experiences: the good and the bad, the terrific and the terrible, the cheap and the expensive.

#Adelaide wants to know!

Posted in Case Studies, Client News, Eatout Adelaide | Tagged Adelaide, community building, crowdsourcing, Eatout Adelaide, foursquare, social media, tweatout, twitter, word of mouth | Leave a comment

The Captain Of Arcimoto

By Rubina Carlson [ERCmedia] | Published September 14, 2010

The Tweet That Started It All...

This single tweet from @NathanFillion, star of cult sci-fi series Firefly, resulted in a complete overload of the @arcimoto website. This tweet is also the seed of the Arcimoto Angels campaign, where Fillion’s genuine support has played a key part in its success.

Fillion as Captain Malcolm Reynolds of Firefly Vessel, Serenity

Arcimoto is an American company, devoted to “develop[ing] ultra efficient mobility solutions: vehicles, electronics, software, to catalyse the shift to a sustainable transportation system.” In essence, they build environmentally friendly vehicles.

The Pulse, an electric vehicle for two, is still in the prototype stages of development, but does not appear to be far off commercial production. Arcimoto is hosting test drive events in the Northwest of the US, and expects to retail the Pulse for about $17,500 [US].

An Example Of @NathanFillion's Transparent Tweeting

Fillion’s honest enthusiasm to help Arcimoto has appealed to his fans the world over. His commitment to reducing CO₂ emissions and securing American jobs is clear. His transparent planning and brainstorming of this Arcimoto Angels campaign firmly establishes his belief in Arcimoto, and the Pulse as genuine.

A Snapshot Of The Arcimoto Angels Campaign

The Arcimoto Angels campaign is a fundraiser for Arcimoto (dubbed ‘fundvertising‘), which heavily references science fiction/fantasy myths. People who show their financial support are rewarded with Bronze, Silver, Gold, Mithril, Unobtanium or Wonderflonium wings. Mix in the strong leadership from the iconic Captain of Serenity (aka Fillion) and a pledge to match the first $5000 donated, and voilà!

Many devoted Firefly/Fillion/sci-fi fans respond in droves to this call to action, crashing the Arcimoto website once again. They commit more than their cash: spreading word of the cause through re-tweeting @NathanFillion’s @arcimoto posts. Some dedicated fans, like @MacGrip, have created their own graphics, inspired by Arcimoto Angels and iconic Firefly ship, Serenity.

Engaging an active niche-interest group is clearly a strong way to spread word of your product or cause, especially if you are genuinely supported by a key influencer.

> Read more about Arcimoto Angels, keep up with @arcimoto on Twitter, see @NathanFillion having fun in a Pulse on Facebook or see Arcimoto’s news blog here.

Posted in Case Studies | Tagged advertising, arcimoto, branding, community building, crowdsourcing, electric vehicles, firefly, fundraising, fundvertising, nathan fillion, outcomes, science fiction, serenity, social media, twitter, USA | 2 Comments

Revealing Kryztoff

By Rubina Carlson [ERCmedia] | Published September 8, 2010

I worked as Associate Editor for online Adelaide-based magazine Kryztoff in early 2010. I’ve just written up a case study of sorts, seems more like reflection now… it’s my first one, so I welcome your feedback!

About Kryztoff

Kryztoff is an online Adelaide-based magazine, established in November 2009. It is aimed at young Adelaideans, aged between 18-35. Each edition covers four main areas, Music, Fashion, ADL5000 (arts/culture) and Film, and features a dozen aspiring writers and photographers.

During the 2010 Adelaide Fringe Festival, Kryztoff previewed about 100 shows, reviewed about 70 and photographed a number of events throughout the Festival.

Direction

The main aims in the early days of this web start-up were to increase awareness (and ultimately, readers) for Kryztoff, and drive more web traffic to the online publication.

The Way Forward

I employed a number of tactics to achieve these aims including:

establishing Facebook, Twitter, Myspace, YouTube and WordPress pages
running a short Facebook ad campaign (Jan-Feb 2010)
running competitions/giveaways, and promoting these through Facebook/Twitter
posting ‘sound bites’ from articles and their direct links on Facebook/Twitter
posting videos interviews of artists visiting Adelaide during the Adelaide Fringe Festival on YouTube
discovering/engaging with artists/bands on Myspace
creating a WordPress blog where teasers/articles/photos can be posted immediately
ensuring all messages across these platforms were consistent

[youtube=http://www.youtube.com/watch?v=KKFOU8akDuk&fs=1&hl=en_US]

Kicking Back With Tripod and Elana Stone during the 2010 Adelaide Fringe

Results

A review of the insights/statistics from the Facebook page, YouTube channel, WordPress blog and Google Analytics of the Kryztoff domain over the period January – May 2010 shows that as a result of the strategy:

Kryztoff grew its Facebook fan base from 1273 to 2606 (80 fans per week on average)
Over 5400 videos were viewed on the Kryztoff YouTube channel
Kryztoff demographic revealed a slight female skew (60:40), aged 18-40 and most living in Adelaide
Over 100 posts on the WordPress blog generated over 2 000 unique hits
The domain experienced a significant increase in traffic to the site (over 30%)
- Majority of these clicks were traced back to the Kryztoff Facebook page

And Then…

These results indicate that I engaged the target demographic successfully, through this multi-platform approach. Unfortunately, Kryztoff had to scale back its operation in May 2010. Had Kryztoff continued engaging its existing and potential readers in this consistent manner, I strongly believe Kryztoff would have experienced strong growth during the winter months of 2010.