Disclaimer: #Tweatout is an intiative of @Eatout Adelaide, a client of ERCmedia.
Over the past 6-12 months we have seen a strong #Adelaide community form on Twitter (see @Prakky’s blog). Week in, week out, #Adelaide is the most popular hashtag in Australia and often in the Top Ten Trending Topics in the nation, according to Twirus.
Many Twitter users contribute to it: promoting events around town, reminiscing on genuine experiences here or even ask questions to their #Adelaide peers like @_SDU_ has:
Based on what I’ve observed in this #Adelaide space, usually a number of fellow #Adelaide Twitter users answer the posed question, in this case suggesting places to “lunch”. In essence, we are seeing the development of a word of mouth referral network, based on people’s real life experience. Increasingly, we are seeing some of these venues (or “answers”, if you like) engage potential customers by participating in this conversation.
#Tweatout #Adelaide!
Taking a similar approach that has brought together this community, #Tweatout aims to encourage Twitter users dining out around #Adelaide to tweet about their experiences. @EatoutAdelaide is spearheading this campaign by actively (almost aggressively) encouraging Twitter and Foursquare users to use the #Tweatout hashtag. At this early stage, @EatoutAdelaide is directly engaging other Twitter users. It is also retweeting the best of these tweets and photos that it finds, adding the #Tweatout hashtag if absent.
This is not a community that will be formed overnight, it will take time… you could do your part to help!
It doesn’t matter if you’re an accredited food critic, a foodie wannabe or an average Joe, When you are out and about, tweet about your dining experiences: the good and the bad, the terrific and the terrible, the cheap and the expensive.
#Adelaide wants to know!
