Tag archives for crowdsourcing

Storify Your Life: Collate, Curate, Create

Storify is a new publishing platform that allows you to collect any public social media post(s), and work them into a story. In essence, you can create your own social media scrapbook.

Sure, you could use any blogging platform to create similar looking stories, but Storify enables you to “search multiple social networks from one place, and then drag individual elements into your story.” I found this to be a real time-saver, as it really is a matter of search, drag and drop, as opposed to the laborious task of uploading, then embedding images and videos.

Keep these 3 handy tips in mind when using Storify:

  1. If using Storify to search for images, posts, etc on Facebook, if you or your friends have set their accounts to “private”, these images, posts, etc will not be found.
  2. Wait until all potential social media posts have been shared over all platforms (e.g. Twitter, Flickr, YouTube) before creating your story, as it’s easier to create your story when you have the ‘big picture’ in front of you.
  3. Be courteous, and ask permission of those who own or feature in the images or video you intend to scrapbook on Storify.

These stories are viewable by anyone and can be embedded into blogs, as featured below.

On a personal note, I think this would be a great way to collate and curate all social media activities that relate to a specific event, like for instance, the next TEDxAdelaide… when would you use it?

Share
Posted in ERCmedia, Handy Social Media Tips, Social Media Platforms | Tagged , , , , , , , , , | Leave a comment

Do You #Tweatout?

Disclaimer: #Tweatout is an intiative of @Eatout Adelaide, a client of ERCmedia.

Over the past 6-12 months we have seen a strong #Adelaide community form on Twitter (see @Prakky’s blog). Week in, week out, #Adelaide is the most popular hashtag in Australia and often in the Top Ten Trending Topics in the nation, according to Twirus.

Many Twitter users contribute to it: promoting events around town, reminiscing on genuine experiences here or even ask questions to their #Adelaide peers like @_SDU_ has:

Based on what I’ve observed in this #Adelaide space, usually a number of fellow #Adelaide Twitter users answer the posed question, in this case suggesting places to “lunch”. In essence, we are seeing the development of a word of mouth referral network, based on people’s real life experience. Increasingly, we are seeing some of these venues (or “answers”, if you like) engage potential customers by participating in this conversation.

#Tweatout #Adelaide!

Taking a similar approach that has brought together this community, #Tweatout aims to encourage Twitter users dining out around #Adelaide to tweet about their experiences. @EatoutAdelaide is spearheading this campaign by actively (almost aggressively) encouraging Twitter and Foursquare users to use the #Tweatout hashtag. At this early stage, @EatoutAdelaide is directly engaging other Twitter users. It is also retweeting the best of these tweets and photos that it finds, adding the #Tweatout hashtag if absent.

This is not a community that will be formed overnight, it will take time… you could do your part to help!

It doesn’t matter if you’re an accredited food critic, a foodie wannabe or an average Joe, When you are out and about, tweet about your dining experiences: the good and the bad, the terrific and the terrible, the cheap and the expensive. 

#Adelaide wants to know!

Share
Posted in Case Studies, Client News, Eatout Adelaide | Tagged , , , , , , , , | Leave a comment

The Captain Of Arcimoto

The Tweet That Started It All...

This single tweet from @NathanFillion, star of cult sci-fi series Firefly, resulted in a complete overload of the @arcimoto website. This tweet is also the seed of the Arcimoto Angels campaign, where Fillion’s genuine support has played a key part in its success.

Fillion as Captain Malcolm Reynolds of Firefly Vessel, Serenity

Arcimoto is an American company, devoted to “develop[ing] ultra efficient mobility solutions: vehicles, electronics, software, to catalyse the shift to a sustainable transportation system.” In essence, they build environmentally friendly vehicles.

The Pulse, an electric vehicle for two, is still in the prototype stages of development, but does not appear to be far off commercial production. Arcimoto is hosting test drive events in the Northwest of the US, and expects to retail the Pulse for about $17,500 [US].

An Example Of @NathanFillion's Transparent Tweeting

Fillion’s honest enthusiasm to help Arcimoto has appealed to his fans the world over. His commitment to reducing CO2 emissions and securing American jobs is clear. His transparent planning and brainstorming of this Arcimoto Angels campaign firmly establishes his belief in Arcimoto, and the Pulse as genuine.

A Snapshot Of The Arcimoto Angels Campaign

The Arcimoto Angels campaign is a fundraiser for Arcimoto (dubbed ‘fundvertising‘), which heavily references science fiction/fantasy myths. People who show their financial support are rewarded with Bronze, Silver, Gold, Mithril, Unobtanium or Wonderflonium wings. Mix in the strong leadership from the iconic Captain of Serenity (aka Fillion) and a pledge to match the first $5000 donated, and voilà!

Many devoted Firefly/Fillion/sci-fi fans respond in droves to this call to action, crashing the Arcimoto website once again. They commit more than their cash: spreading word of the cause through re-tweeting @NathanFillion’s @arcimoto posts. Some dedicated fans, like @MacGrip, have created their own graphics, inspired by Arcimoto Angels and iconic Firefly ship, Serenity.

Engaging an active niche-interest group is clearly a strong way to spread word of your product or cause, especially if you are genuinely supported by a key influencer.

> Read more about Arcimoto Angels, keep up with @arcimoto on Twitter, see @NathanFillion having fun in a Pulse on Facebook or see Arcimoto’s news blog here.

Share
Posted in Case Studies | Tagged , , , , , , , , , , , , , , , | 2 Comments

Swedish Greys - a WordPress theme from Nordic Themepark.