Who doesn’t love a surprise on Valentine’s Day? ERCmedia and ChocoMe Australia partnered up to share the love (and chocolate!) with a number of Adelaide “foodies”: journalists and bloggers alike.
A number of them joined the conversation on Twitter using the hashtag #ValentineSurprise, and shared photos of their chocolate bars on Facebook, Twitter and Instagram (see Storify below). We were also successfully able to engage other users who were not lucky recipients this time around across these three platforms.
Using the more generic hashtag on Twitter also allowed @ChocoMe_Au to enter a larger conversation in general about Valentine’s Day, and at least be seen by other Twitter users who peruse this tweetstream.
Bottom line, this was a fun way to introduce ChocoMe chocolates to a number of “foodies”, nay chocolate lovers.
In an Australian first, innovative local freelance videogame concept artist, matte-painter and children’s book illustrator Simon Scales has organised a series of International Concept Art Workshops for up-and-coming digital conceptual artists.
Concept Design Workshop Australia 2011 will educate and inspire both the professional and aspiring conceptual artist, and features some of the industry’s most prominent concept artists, including:
Kevin Chen – the international industry leader, a true inspiration. Kevin is the lead and freelance concept artist for a number of entertainment companies, including Blizzard and Disney Feature Animation. His past projects include top-selling video games Medal of Honor and Call of Duty as well as the recently released Zack Snyder film, Sucker Punch as well as monster mash-up Alien vs Predator. Also the founder and director of Concept Design Academy located in Pasadena, California, Kevin has been instructing classes and professional workshops for various schools and studios during the past 12 years.
Carlo Arrelano – a leading international concept designer, has worked on Hollywood movies such as Spiderman, Planet Of The Apes and Van Helsing. Carlo has also played a key role in concept development of ground breaking video games such as God of War: Chains of Olympus, Resistance: Fall Of Man, World of Warcraft and is now currently lead concept designer at Insomniac Games in Los Angeles, California.
“This is a first for Australia, there has not been a workshop this intense or hands-on for the video gaming/animation industry before.” declares organiser, Simon Scales.
This exclusive event is a two week intensive workshop, with participants from all over the nation flying to Adelaide to attend. There are still a few places available, but these are filling up quickly.
“Depending on the response this year, we are hoping to make this an annual event, alternating the host city each year.”
Over the past 6-12 months we have seen a strong #Adelaide community form on Twitter (see @Prakky’sblog). Week in, week out, #Adelaide is the most popular hashtag in Australia and often in the Top Ten Trending Topics in the nation, according to Twirus.
Many Twitter users contribute to it: promoting events around town, reminiscing on genuine experiences here or even ask questions to their #Adelaide peers like @_SDU_ has:
Based on what I’ve observed in this #Adelaide space, usually a number of fellow #Adelaide Twitter users answer the posed question, in this case suggesting places to “lunch”. In essence, we are seeing the development of a word of mouth referral network, based on people’s real life experience. Increasingly, we are seeing some of these venues (or “answers”, if you like) engage potential customers by participating in this conversation.
Taking a similar approach that has brought together this community, #Tweatout aims to encourage Twitter users dining out around #Adelaide to tweet about their experiences. @EatoutAdelaide is spearheading this campaign by actively (almost aggressively) encouraging Twitter and Foursquare users to use the #Tweatout hashtag. At this early stage, @EatoutAdelaide is directly engaging other Twitter users. It is also retweeting the best of these tweets and photos that it finds, adding the #Tweatout hashtag if absent.
This is not a community that will be formed overnight, it will take time… you could do your part to help!
It doesn’t matter if you’re an accredited food critic, a foodie wannabe or an average Joe, When you are out and about, tweet about your dining experiences: the good and the bad, the terrific and the terrible, the cheap and the expensive.