Who doesn’t love a surprise on Valentine’s Day? ERCmedia and ChocoMe Australia partnered up to share the love (and chocolate!) with a number of Adelaide “foodies”: journalists and bloggers alike.
A number of them joined the conversation on Twitter using the hashtag #ValentineSurprise, and shared photos of their chocolate bars on Facebook, Twitter and Instagram (see Storify below). We were also successfully able to engage other users who were not lucky recipients this time around across these three platforms.
Using the more generic hashtag on Twitter also allowed @ChocoMe_Au to enter a larger conversation in general about Valentine’s Day, and at least be seen by other Twitter users who peruse this tweetstream.
Bottom line, this was a fun way to introduce ChocoMe chocolates to a number of “foodies”, nay chocolate lovers.
