HOT OFF THE PRESS! Burson Marstellar released this report just a few hours ago, presenting unique insight into ways that the Fortune Global 100 companies have been using social media.
Burson-Marsteller 2011 Global Social Media Check-up
Most Interesting Findings:
- 25% increase in the number of companies using all four social media platforms studied (Facebook, Twitter, YouTube, Blogs)
- Twitter is the emerging as the predominant social media platform used by corporations.
- Increase in the number of social media accounts per corporation (e.g. regional offices creating and using accounts)
- Asian markets seem to be embracing social media at a much higher rate than US and other markets.
- 76% more companies are using “@” mentions and direct mentions on Twitter, suggesting a willingness to engage with their existing or potential customers. Also a steady rise in the use of RTs.
- Companies are following more users, customers, etc than before.
- 40% of corporate Twitter accounts incorporate forms of customer service.
- Dramatic increase of Facebook pages per company (watch those Asian markets)
- YouTube experienced a surge of content from Asian companies
- Blogs seem to be left out – Fortune Global 100 companies have not embraced this form of social media comparatively to Facebook, Twitter and YouTube
What are your thoughts? I’d be keen to see some discussion on the Asian markets if anyone has any insight…
